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JD Match Law Student Ambassador-ing

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Interested in being a student ambassador for JD Match?

Here’s what our adroit and industrious student rep at University of Michigan Law (Ann Arbor) reported back to us after manning the JDMatch table:

I was a little apprehensive at first.  I could count on one hand the number of times I actually pit-stopped at a company’s advertising table in the law school.  Westlaw, Lexis, Barbri, Kaplan—swag, reward points, coffee, candy.  Sped right past it all.  No amount of booty was going to persuade me to jump ship to a new legal research or bar review company—and my conscience protested against feigning interest long enough to shovel goodies into my bag.  And now I was supposed to man my very own table for JD Match?  To be the predator, not the prey?
But then it dawned on me: JD Match didn’t need that kind of table.  Sure, we used some swag and sweets to lure students in, but that was the extent of the similarity.  We weren’t competing with other companies for new customers, or trying to manage the ones we had.  We were simply coming out.  Introducing a new, free service to supplement current recruiting practices, expose students to more law firms, and help them land jobs.  I didn’t even have to “pitch” JD Match in any conventional sense; just explain what it is.  Watching students’ reactions was like watching a first-person-shooter video game, where the armed shooter sees a new weapon on the ground.  He can carry multiple weapons, each of which may help him complete the level, so why wouldn’t he pick it up?  Why wouldn’t students add JD Match to their job-hunting arsenal?
They didn’t know either.  That’s why I enjoyed such smashing success as a student ambassador at Michigan Law, with boatloads of my fellow Wolverines joining JD Match.  It’s why I have no doubt that other student ambassadors at other schools will fare the same.  And when they do, they will accept praise from Bruce and Janet—the people behind the JD Match curtain—just as I did, but they will know—just as I did—that we ambassadors deserve only a fraction of the credit coming our way.  We are simply the spokespeople for a service whose utility speaks for itself.  But it’s still going on my resume…

Thanks, Adam!

More important: Let us know if you’d like to give it a go.  Painless, we promise.  There’s even some swag in it for you.  Contact us for details.


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